The University of Minnesota Duluth Department of Intercollegiate Athletics was once again rewarded for its innovative marketing efforts this week when it received three "Best of" Awards from the National Association of Collegiate Marketing Administrators (NACMA) at the organization's annual convention in Orlando, FL.
UMD was bestowed with a trio of Gold citations for its exemplary marketing and fan-experience work during the 2016-17 sports season. Awards were voted on by marketing and administrative professionals in all divisions across the NCAA.
"For the fourth year in a row, we were honored with multiple prestigious NACMA marketing awards," said UMD Director of Intercollegiate Athletics Josh Berlo. "Again, I am incredibly proud of the fine work done by the Bulldog marketing staff, interns and students led by (Director of Marketing and Corporate Relations) Brian Nystrom to win these prestigious and coveted NACMA "Best Of" marketing and fan experience awards. A big thank you to BULLDOG COUNTRY for helping us achieve these distinctions and to the Flint Group for our great marketing partnership."
The following is a listing of UMD's three Gold NACMA awards:
- Gold in Sponsorship Activation. UMD Athletics won this award for their work with the Flint Group and creating a custom set of Bulldog Country emojis.
- Gold in Digital Video Segment. The Bulldog Production staff were cited for their creative video efforts in the "Carpool Karaoke" series and "Bulldogs Uncollared".
- Gold in Intro Video. UMD Athletics won this award for their work with the 2016-17 UMD Men's Hockey intro video.
