Skip To Main Content

Scoreboard

UMD Athletics

University of Minnesota DuluthBulldogs
2020 Nacma

General

UMD ATHLETICS RECEIVES NACMA GOLD AWARD FOR MARKETING EFFORTS


The University of Minnesota Duluth Department of Intercollegiate Athletics was once again rewarded for its innovative marketing efforts last week when it received a gold "Best of" Awards from the National Association of Collegiate Marketing Administrators (NACMA). 

UMD was bestowed with a Gold citation for its exemplary marketing and fan-experience work during the 2019-20 sports season, specifically for the Bulldogs replica championship men's hockey ring promotion. Awards were voted on by marketing and administrative professionals in all divisions across the NCAA.

"For the ninth year in a row, our team was honored with a prestigious NACMA marketing award," said UMD Assistant Athletic Director of Marketing and Corporate Relations Brian Nystrom. "To win these prestigious and coveted NACMA "Best Of" marketing and fan experience awards takes a team effort and a big thank you to BULLDOG COUNTRY for helping us achieve these distinctions."

Initiated in 2003, the NACMA "Best Of" Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 16 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness. In 2019-20 nearly 900 entries were submitted through the NACMA Community. 

NACMA 2020 Award

Previous NACMA "Best Of" awards for the Bulldogs:
 
2011-12
  • New Revenue-Generating Idea (Gold)
  • Interactive Social Media Program (Gold)
  • Single-Day Attendance Promotion (Silver)
2012-13
  • Sponsorship Activation (Silver)
  • New Revenue-Generating Idea (Silver)
  • Student Promotion (Silver)
2013-14
  • Sponsorship Activation (Gold) 
  • Promotional Schedule Poster (Gold) 
  • Promotional T-Shirt Design (Silver) 
  • New Revenue-Generating Idea (Bronze) 
2014-15
  • Promotional T-Shirt Design (Gold)
  • Sponsorship Activation (Gold)
  • Single-Day Attendance Promotion (Bronze)
2015-16
  • Revenue Generation (Gold)
  • Sponsorship Activation (Gold)
  • Video Board Segment (Gold)
  • Promotional Schedule Poster (Silver)
  • Promotional T-Shirt Design (Bronze)
2016-17
  • Sponsorship Activation (Gold)
  • Intro Video (Gold)
2017-18
  • Revenue Producing Video (Gold)
2018-19
  • Fan Giveaway Promotion (Silver)
Print Friendly Version