The University of Minnesota Duluth Athletic Department has announced a reorganization of departments to introduce Bulldog Sports Properties.

The reorganization seeks to streamline four crucial areas within the department – marketing, athletic communications, the Bulldog sponsorship program, and Bulldog video productions  – to provide the leadership needed to continue to provide the best student-athlete experience possible within today's changing landscape of college athletics.  The integration of marketing, athletic communication, sponsorships, and video production over the years have become intertwined, and the transition moving forward will allow for a better synergy between all four of these areas to create an even more consistent flow of content.   
 
"We are excited to combine these departments under one message in the ever changing landscape of college athletics," said Brian Nystrom, Assistant Athletic Director of Marketing and Corporate Relations. "This reorganization is a great example of what can be achieved with teamwork, creativity, and collaboration as we look forward to what the future brings."
 
Nystrom, who oversees marketing, the Bulldog sponsorship program, and Bulldog video productions, will now also lead the athletic communications efforts as part of Bulldog Sports Properties.  The athletic communications staff of Sean Allan (Athletic Communications Coordinator), Kelly Grgas-Wheeler (Athletic Communications - Women's Hockey), and undergraduate University of Minnesota Duluth students will work as part of the Bulldog Sports Properties team.  
 
By using industry best practices, the newly reorganized department will continue to produce award winning content along with fulfilling the department's mission of creating a strong sense of pride amongst Bulldog Country through academic superiority, strength in community and competitive excellence.   

Bulldog Sports Properties

• Marketing:  The Bulldog marketing and brand awareness team will focus on continuing to create a first class student-athlete experience at athletic events as well as engaging Bulldog Country through social media, traditional media, and digital media while maintaining the local, regional, and national brand prominence of the Bulldogs.  
• Athletic Communications:  Focusing on the student-athlete story, historical information, statistics, game notes, recaps, and media relations -- the athletic communications team will continue to promote the message and brand of UMD athletics. 
• Bulldog Sponsorship Program:  UMD athletics sponsorship sales team will continue to provide opportunities for our great partners to support our athletic programs while focusing on revenue generation for the athletic department.  
• Bulldog Video Productions:  Creativity and design will be at the forefront of Bulldog Productions moving forward.  Producing, creating, and editing award winning content while supporting the mission of Bulldog athletics and the almost 400 student-athletes that represent Bulldog Country.  The team will continue to also produce all live stats and live broadcasts for all Bulldog athletic sport programs. 

See below for media inquiries and requests or click here:
 
Brian Nystrom 
Assistant Athletic Director of Marketing & Corporate Relations
bnystrom@d.umn.edu
218-726-6725
(Media inquiries, Athletics Spokesperson, NCAA Liaison, Interview Requests, Social Media/Video Production)
(Secondary Contact:  Football, Men's Hockey)
 

Sean Allan
Athletics Communications Coordinator
allan074@d.umn.edu
218-726-8514
(Primary Contact:  Football, Men's Hockey, Softball)
(Secondary Contact:  Volleyball, Men's Basketball, Women's Basketball)
 

Kelly Grgas-Wheeler
Athletic Communications - Women's Hockey
kgrgaswh@d.umn.edu
218-726-8937
(Primary Contact:  Women's Hockey)
(Secondary Contact:  Soccer)
 

Mike Barnett
Marketing Assistant
barn0715@d.umn.edu
218-726-7944
(Primary Contact:  Volleyball, Men's Basketball, Tennis, Baseball)
 


Jenn Fabian
Marketing Assistant
jfabian@d.umn.edu
218-726-8530
(Primary Contact:  Soccer, Cross Country (M/W), Women's Basketball, Track & Field (M/W)