UMD Athletics is collaborating with Influxer to be a partner in the name, image and likeness (NIL) retail landscape.
Influxer was founded in Dallas, Texas in 2022 with the goal of connecting student-athletes to the resources they needed to thrive in the NIL market. The company works with more than 44,000 student-athletes across more than 400 universities around the country, offering student-athletes the chance to sell personalized merchandise with their school's officially licensed branding.
In addition to creating a personal store space for each student-athlete, Influxer is also committed to providing student-athletes with the education required to succeed in this new environment. Influxer staff are available for free one-on-one coaching on a variety of topics from social media marketing to taxes to reading contracts. The company also offers paid internships to student-athletes on most of their partner campuses to assist in marketing, graphic design, business and other facets of the company.
"The NIL landscape is constantly evolving and working with the UMD team has been an amazing opportunity to see the vision they have for Minnesota Duluth providing great options through Influxer for their student-athletes. They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life," said Vice President of Influxer, Keith Miller.
Influxer is free for Bulldog student-athletes to join and will allow them to sell a variety of personalized merchandise on the e-commerce platform, https://influxermerch.com/. It offers an industry-leading flat-rate pay structure and the deal is non-exclusive, allowing them to pursue other NIL opportunities as well.
Once a UMD student-athlete has opted-in, Bulldog fans will be able to find apparel at the official UMD Influxer Store. All designs are approved by the University and merchandise options include shirts, sweatshirts, jerseys, shorts, pants, hats, blankets, tumblers, and more.
