The University of Minnesota Duluth athletic department announced its comprehensive Name, Image and Likeness (NIL) program – THE BULLDOG ADVANTAGE. 
 
The BULLDOG ADVANTAGE program is a multi-unit collaboration that will be provided to Bulldog student-athletes as they engage in NIL activities. UMD Athletics will continue to adapt and expand this program for the benefit of Bulldog student-athletes during their time at UMD, for their endeavors and careers inside or outside of athletics, and beyond.
 
"UMD Athletics is fully supportive of opportunities for student-athletes to benefit from their name, image, and likeness (NIL) through recent updates in NCAA legislation," said UMD Athletic Director Josh Berlo. "Our priorities will be to educate Bulldog student-athletes to maintain their NCAA eligibility and support them as they seek to capitalize on this enhancement. We embrace these changes for Bulldog Country."
 
UMD will partner with a nationally recognized leader in Name, Image and Likeness to assist in training and tracking of NIL activities. All Bulldog student-athletes will have access to the tools that will help them excel in the NIL era. Those tools will include educational training, management of NIL opportunities, templates for getting started, and other valuable resources. 
 
About THE BULLDOG ADVANTAGE:
 
BULLDOG ADVANTAGE will empower all UMD student-athletes, providing them with the necessary tools to engage in NIL opportunities while educating them along the way. The program will facilitate educational programming, including courses on branding, social media usage, entrepreneurship, networking, and finance. UMD Athletics will continue to adapt and expand this program for the benefit of Bulldog student-athletes during their time at UMD, for their endeavors and careers inside or outside of athletics, and beyond.
 
Beginning July 1, 2021, student-athletes are permitted to earn compensation for their name, image or likeness. 

For more information please visit umdbulldogs.com/NIL.